Your Accredited Academy.
Zero Operational Weight.
You bring the audience and the brand. We supply the qualifications, tutors, and compliance infrastructure. You enrol and mentor; we handle everything else.
We Removed the Usual Launch Friction.
Regulatory approvals, tutor recruitment, and platform infrastructure are already in place. You step into an operational model, not a build-from-scratch project.
No Approval Needed
Step straight into our pre-approved regulatory framework. No applications. No waiting periods.
Zero Marking
Every assignment, every grade, every piece of student feedback, assessed and returned by our internal academic team.
No Hiring
Your tutor team is already assembled, credentialed, and ready to deliver from your very first enrolment.
Plug-and-Play
A structured onboarding process that gets you operational quickly, with a clear path to your first learner intake.
You Run the Front End.
We Run the Back End.
You own brand, enrolment, and learner mentorship. We own platform operations, quality assurance, and certification, one clean split built for scale.
Operator
Your Brand & Reputation
The Fittway
Fully Managed Learning Platform
Operator
Your Local Audience
The Fittway
Expert Tutors & Assessors
Operator
Your Facility & Network
The Fittway
Marking, Grading & IQA
Operator
Your Mentoring Drive
The Fittway
Full Certification & Compliance
A Second Revenue Engine.
A Defensible Market Position.
Membership income has a ceiling. An education division doesn't. Build layered recurring revenue while increasing authority in your local fitness market.
Tiered Qualifications
Full Levels 2–5 pathways that take students from first-day foundations all the way through to advanced specialisation.
Recurring CPD Library
Over 50 short CPD modules that generate ongoing income and keep graduates returning to your platform year after year.
Career Pipeline
The members who show the most drive? Train them up and keep them as your next generation of in-house talent.
Brand Dominance
Become the go-to education destination in your area, not just a place to train, but a place to build a career.
Building People. Scaling Performance. Delivering Results.
Derek Crawford | Performance Consultant, Educator & Industry Strategist
With over two decades immersed in the health, fitness, and performance sector, including 20 years operating at Chief Operating Officer level, Derek has led, scaled, and transformed large-scale fitness operations. Most notably, he has overseen and developed the largest personal training workforce in the UK, managing a network of over 1,200 personal trainers.
His career spans the full spectrum of the industry, from professional athlete and coach to business owner, senior operator, educator, and strategic consultant. That breadth of experience allows him to bridge frontline delivery with executive decision-making, ensuring strategy translates into real-world results.
Derek's approach has been shaped through direct operational leadership. As a COO, he was responsible not just for performance outcomes, but for the infrastructure behind them: recruitment, education, retention, sales systems, and cultural alignment. That same practical lens now underpins the consultancy work he delivers for gym operators, training providers, and fitness brands.
A key differentiator in Derek's methodology is the integration of Neuro-Linguistic Programming and Emotional Intelligence into performance, leadership, and sales. He also brings a strong foundation in education, with experience in designing and delivering qualifications aligned to professional standards, helping close the gap between certification and real competence.
Through mentorship programmes, Derek works closely with personal trainers, coaches, and emerging leaders to build clarity, communication, and commercial awareness. In parallel, he supports gym owners and operators to improve team capability, sharpen sales execution, and create scalable, high-performing environments.
"Performance isn't built on intensity alone, it's built on structure, awareness, and the ability to execute consistently when it matters most."
Derek Crawford, Performance Consultant - Educator - Industry Strategist
Stop leaving this revenue on the table.
An education division isn't a side project, it's a structural upgrade to your business. Let's take 30 minutes to see whether your facility is the right fit for the platform.
Application-based. Selective by design.